About

Who we are

JBC, Japan Brazil Communication, is a Japanese Brazilian publishing house, founded in Japan, which is result and reflex of the union between both cultures. It is the only company of its kind to dedicate itself exclusively to Japanese culture difusion, by means of its products. We are coming to 18 years of history, a fact that helps the company to build its role as Japan’s content, information and trends provider in Brazil.

Composed by a team which mixes experience and youth, JBC is a company guided by the idea of continuous improvement (“Kaizen”, in Japanese).

JBC publishing house works in partnership with the main communication companies in Japan, among them: Shueisha, Kodansha, Shogakukan, Kadokawa, Tezuka Productions, Akita Shoten, Kyodo News, Graphic-Sha, Media Works and Asahi Shinbum.

Our values

Client orientation;
Compromise with results;
Team work;
Work environment;
Respect to people;
Vanguard;
Credibility;
Social Responsibility.

Our history

Founded in 1992, in Tokyo, Japan Brazil Communication, as its own name says, was born to diminish the distance between both countries. Through its publications, it unveils Japan to Brazilians and presents Brazil to Japanese people.

In Japan, JBC published Jornal Tudo Bem, the major communication vehicle for Brazilians in Japan. As a weekly newspaper, Jornal Tudo Bem became a sort of survival guide for Brazilians, who were 20 thousand kilometers away from home and could not read Japanese.

In 1997, it launched Made in Japan Magazine, the first Brazilian press vehicle to be edited and sold simultaneously in two countries.

Four years later, JBC entered manga (Japanese comic books) market. The first titles to be launched were Cardcaptor Sakura and Rurouni Kenshin. Since then, the company became a reference in the area.

Regarding books, JBC is the only publishing house specialized in Japanese Culture. It has more than 60 titles, which approaches different subjects, such as Japanese learning, guides (Japanese stores, restaurants, etc.), culinary, children, mangas, Japanese Immigration in Brazil and selfhelp.

Since 2006, in order to foment Brazilian mangas market and, especially, promote Japanese pop culture in Brazil, JBC began to organize and produce a Brazilian cosplay championship: WCS – JBC Brazil Stage.

The event elects a double of competitors to represent the country in Japan, where the world championship, promoted by TV Aichi, takes place. Brazil is the only country to have taken home the title of best cosplay in the world twice.

President’s message

My first travel to Brazil was on board of a ship and took me 75 days. Communication was only through letters. Currently, one can travel from Sao Paulo to Tokyo in less than 24 hours, aboard one of many daily flights that make this route. Besides the telephone, it is possible to get information in real time through the Internet!

What means, in the era of globalization, being a company that connects two countries in opposite sides of the world, with completely different customs and such peculiar habits? To JBC, it means understanding and uniting these cultures, respecting the characteristics of each people. And, from this point, developing a work that represents an effective improvement in the relations between Brazilian and Japanese people. In practise, this philosophy means never limitting the range of action.

By offering the possibility of communication through its most diverse forms, whether it is on printed papers or on the virtual world, we believe that we are participating from a central process: approaching people more and more.

Masakazu Shoji
CEO

In recognition to his services provided to the Brazilian community in Japan, CEO Masakazu Shoji, Japanese from Kobe, received the highest distinction that the Brazilian government can grant to a foreigner: the Order of Rio Branco.